BRANDING • OUT-OF-HOME • PRINT • SOCIAl Seminole State College has established themselves as a known and trusted institution through the use of their long standing tagline: Go State. Go Far. With growing competition and a commoditized product, it was time for a refresh. The client felt it was important to build off the established brand equity, so rather than starting from scratch, we developed a strategy that was both fresh and time-honored. From here the GO CAMPAIGN was born. We used fresh, bright colors, vibrant student-centric layouts, and positioned Seminole State College as a smart, future-focused choice. The results: applications went up 6%, and new student enrollment went up 8%
